OUR PROCESS
At Hinge Innovation, we put people at the center of everything we do. Our Human-Centered Design approach uncovers the real needs, motivations, and challenges of your customers and stakeholders, ensuring solutions that are not only functional but deeply meaningful. By focusing on these insights, we craft strategies and experiences that strengthen the connection between people and your brand.
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Our Paradigm & Approach
Everyone talks about "being human." We actually do it through ethnography, online interviews, consumer brainstorming sessions, and the creation of innovation communities to stay at the pulse of the human condition, whether you're an insurance company struggling to find agents to research with or a tech company wanting to research with busy construction workers.
01
Human-Centered Design
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Human-Centered Design Thinking is a philosophy and methodology that puts the needs of people at the heart of every product or service. It’s a cyclical process of research, ideation, prototyping, and testing, all aimed at creating meaningful solutions.
At its core, it’s about uncovering insights that drive innovation and guiding the future-proofing of digital experiences—making customers’ lives simpler, better, and more fulfilling.
02
User Research
At Hinge Innovation, we uncover what truly matters to your customers. Through deep listening and human-centered methods, we turn insights into opportunities, helping you create experiences that delight, solve problems, and drive growth.
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Service Design
To us, Service Design should work seamlessly for both your customers and your business. By mapping interaction points with tools and personas, we identify where and why customer needs require improvement. This strategic approach ensures every touchpoint delivers value, creating experiences that are not just efficient but infused with thoughtful, digital care.
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Digital Product Design
At Hinge, we create digital products that are as functional as they are delightful. Using human-centered design principles, we craft intuitive interfaces and seamless experiences that solve real customer problems. From concept to prototype to launch, our team combines strategy, creativity, and cutting-edge tools to bring your digital vision to life.
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Strategy
At Hinge Innovation, our strategy expertise spans Customer Experience (CX), User Experience (UX), and Brand Experience (BX), ensuring seamless alignment between business goals and customer needs. We combine human-centered design, Jobs to Be Done methodology, and deep market insights to create strategies that drive engagement, differentiation, and growth. Whether refining digital experiences, optimizing customer journeys, or strengthening brand positioning, we help businesses build meaningful connections that translate into lasting impact.
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Triple Diamond
At Hinge Innovation, we use the Triple Diamond process to drive customer-centric innovation with precision. Expanding on the Double Diamond, it adds a third phase for continuous iteration, ensuring solutions align with user needs and business goals. By blending research, agility, and rapid validation, this framework delivers market-ready innovations faster and more effectively.
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Lean UX & Agile
You might as well call us “skinny ninjas” because we are lean and nimble with our Agile skills. Maybe we are “Hinjas”! We integrate Lean UX and Agile to drive rapid, user-centered innovation—embedding continuous research, iterative design, and real-time feedback into Agile sprints. This approach keeps us fast, flexible, and laser-focused on solving real user problems while minimizing risk. By balancing speed, adaptability, and strategic rigor, we create products that don’t just launch—they land with impact.